About the campaign
Let’s make this the last summer of unfair tourist chocolate sold in UK attractions.
For the first time in the UK, gift shops have a fast track access to a fully certified Fairtrade bar with a customised wrapper. Read more here.
The problem
UK Tourist attractions usually have a shop selling a souvenir chocolate bar with a picture or the name of the attraction on the wrapper. Back in 2014 not a single tourist souvenir bar on sale was made from certified Fairtrade chocolate.
In 2014 we made it possible for all tourist attractions to have high quality Fairtrade tourist souvenir bar produced. Attractions were invited to make the switch. Three years on only a handful of attractions have a fair tourist bar even though it costs the same as non-Fairtrade versions.
Venues including royal palaces, castles, museums, parks and zoos are not using the Fairtrade options available.
The solution - Fair Tourism Bar Campaign
It’s time that the UK's top tourist attractions switched their souvenir chocolate to a certified Fairtrade blend. The Fair Tourism Bar Campaign will achieve this change - aiming to make this the last summer of unfair tourist chocolate sold in UK attractions. It can be done. Customers did something similar in the 1980s by putting pressure on supermarkets and convincing them to stock Fairtrade products or switch their own brands to Fairtrade.
Have your own bar made
For the first time in the UK, gift shops have a fast track access to a fully certified Fairtrade bar with a customised wrapper.
As part of the service, we design a wrapper with your own picture, logo and branding. You also have the opportunity to include text on the front and back. We will then take it through the Fairtrade approval process and deliver your customised luxury Meaningful Chocolate bars. Read more here.