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Real Advent Campaign

A great way to share the Christmas story

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About the Campaign

The Real Advent Calendar is the only one with Fairtrade chocolate, a copy of the Christmas story and which supports charitable projects.

The Real Advent calendar was created in 2013 following surveys which showed that 36% of 5-7 year olds did not know whose birthday is celebrated at Christmas. In the same year 51% of adults said that the birth of Jesus was irrelevant to their Christmas.

To help spread the Christmas story we created the Real Advent Calendar with a line of the Christmas story behind each of the 25 doors and a corresponding page in the Christmas story-activity book which expands the story and sometimes sets an Advent challenge.

Kids love the Fairtrade chocolate and they love the book. Parents enjoy reading it with their kids and leaning more about the Christmas story and traditions. Every year we come up with a new edition using top children's illustrators.

The Real Advent Calendar is a great way to put Christ back into the hearts of those who no longer know the Christmas story.

Tastes good and does good

The Real Advent Calendar not only shares the Christmas story it is also Fairtrade and charitable. To date, we have donated more than £400,000 from our sales to support charitable projects. By using Fairtrade chocolate, producers get a fair price as well as a 'top-up' cash bonus.

Money raised from this year’s calendar will help The Funzi and Bodo Trust provide mums and babies from poor African villages with care: clinics for pregnant mums, birthing rooms, baby growth and malnutrition clinics. You can read about the work of the Funzi and Bodo trust here

To read more about The Real Advent Calendar go here to buy some go here.

About Advent and Advent calendars

Advent is the season leading up to Christmas day. It starts four Sundays before Christmas. It’s an exciting time for children as they wait for the big day when they will celebrate Christmas and open their presents.

For Christians it is a time of preparation and waiting too, and recalling the events of the first Christmas more than 2000 years ago. Advent calendars were popular in Germany in the early 1800s and soon spread across Europe. The idea is simple - there is a window to open for each day of advent. It means that one day at a time you can share the journey to Christmas Day.