Supermarkets stocking

ASDA is the latest supermarket to stock The Real Easter Egg. They join Tesco, Morrisons and Waitrose in putting the Easter story on their shelves this year. ASDA's decision comes following customer requests for the Easter egg to appear on the shelves.

When we launched the Real Easter Egg eight years ago, our hope was that major retailers would stock The Real Easter Egg. Asda is the fourth major retailer to come on board. This year we expect to distribute more than 250,000 Easter stories in our eggs.

The Real Easter Egg is available from larger branches of Tesco, ASDA, Waitrose and Morrisons. So if you are shopping this weekend in your local supermarket pick one up.

NOTE: Sainsburys is not stocking call 0800 636 262 and ask them to stock.

Bunny closes in on Easter

Despite Easter being one of the most important occasions in the Christian calendar, recent surveys show that nearly half the population does not associate Jesus with Easter, placing him fourth in relevance behind Easter eggs, hot cross buns and the Bank Holiday. More worrying is news that Jesus is only 6 points ahead of the Easter Bunny in relevance.

Across England, Scotland and Wales people younger than 24 are the least likely to connect Jesus with Easter. They are also the group which is less likely to believe in the resurrection. However, nearly 70% of those aged fifty and over are clear that Jesus is connected to Easter.

It was quite a surprise to discover that nearly 60% of under 24 year olds do not connect Jesus with Easter. There's an opportunity for those over 50 to buy a Real Easter Egg and pass on knowledge of the festival to younger parents and grandchildren.

About the Real Easter Egg

Out of the 80 million chocolate Easter eggs sold each year in the UK, The Real Easter Egg is the first and only Fairtrade chocolate Easter egg with a copy of the Easter story in the box. Launched in 2010, more than a million Real Easter Eggs have been sold with 750,000 of these sent through the post directly to churches and schools.

The success of The Real Easter Egg has meant that the production of Fairtrade chocolate has moved to the UK. Over £250,000 has been raised from sales for charitable causes.

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  • Ian Hughes on

    I’m absolutely discussed in sainsbury making things difficult and not selling your egg and I will not shop in sainsbury again

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