IT CAN be a shock to discover the creamy taste of your favourite chocolate brand is derived from cold fast food fat or oil used in face cream– and not natural Cocoa butter.
A YouGov poll conducted in March, 2016 asked the British public how acceptable it was to reduce the cost of manufacturing chocolate by adding Shea Butter (also used in body lotions and other cosmetics) or Palm Oil (also used in the manufacture of instant noodles and other food products). More than half felt it was unacceptable.
It's not hard to find cheap Easter eggs, but they tend to be diluted with oils and cheap sugar. It's harder to find good ones.
If you want the best chocolate read the label; good milk chocolate contains at least 33 per cent cocoa solids and has no Shea Butter or Palm Oil. If you want it to be ethical as well then look for the Fairtrade logo.
All of our chocolate is Fairtrade certified and top grade. It tastes great but the taste comes from natural ingredients because we use natural Cocoa butter. We have sold more than a million of our Real Easter Eggs in the past five years. Thanks to the quality of the chocolate, in a recent public poll, it was voted the UK's favourite Fairtrade Easter Egg. Find out where you can buy a Real Easter Egg here.
How can they do it?
In 2003 it became permissible for companies to add five per cent 'non chocolate vegetable oil' to chocolate manufactured in the EU. In order to produce cheaper Easter eggs, UK chocolate is regularly diluted with Palm Oil and Shea Butter along with higher levels of cheap sugar. Chocolate Easter eggs made in this way often have as little as 25 per cent cocoa solids.
The final way to reduce cost is for manufacturers to avoid Fairtrade-certified chocolate. The Fairtrade system pays growers a fair price and a cash premium for their sugar and cocoa and so the chocolate is always more expensive.
In the 19th Century it was common for chocolate manufacturers to add everything from blood to brick dust as a way of padding out their chocolate or improving the taste. Pure chocolate became the fashion in the late Victorian Era and up until the late 20th Century chocolate remained a relatively pure product.
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For those of you who want to buy bulk stock from us we are selling them on our own online shop. We only have 400 cases so when they have gone, they have gone.
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|Bishop of Aston welcomes The Real Easter Egg to UK Supermarkets|
The Bishop of Aston, Rt Rev Andrew Watson, will be at Morrisons in Small Heath, Birmingham tomorrow (Thur 22 March) promoting the Real Easter Egg. Since its launch in 2010, demand for the egg has been so high that four national supermarkets are stocking it this year.
|We've sold out|
Having distributed more than 123,000 Real Easter Eggs, The Meaningful Chocolate Company has now sold out of its mail order supply of eggs for 2012. Our friends at Traidcraft have supplies for as long as their stocks last.
|Real demand for the Easter Egg|
Supermarkets and independent retailers across the UK are being inundated with calls from customers searching for The real Easter Egg, the first and only Fairtrade egg to mention Jesus and the events of Holy Week on the box.
|Supermarkets to put Jesus on trial this Easter|
A church backed campaign has succeeded in convincing retailers to stock The Real Easter Egg, the UK’s first and only Fairtrade charity egg to mention Jesus on the box. Morrison’s, Waitrose, Co-op and Booths are to stock a limited ‘trial listing’ of the Real Easter Egg and sell it in their biggest stores.
|Schools Campaign Revealed|
Church leaders from across the UK are asking church schools to put in their order for The Real Easter Egg before 1 December 2010. For schools that do there will be educational resources available in January 2011 with The Real Easter Eggs being delivered early in 2011.
|Bishop of Manchester visits Ancoats|
The Meaningful Chocolate Company were delighted to welcome the Rt Rev’d Nigel McCulloch, Bishop of Manchester to our offices recently.
The charities and communities that will benefit from the sale of The Real Easter Egg have been revealed.