The new look Real Easter Egg 2017 range has been launched and churches are being asked to encourage people to support this unique way of sharing the story of Easter.
This year a 24 page Easter story-activity book illustrated by Alida Massari is included in the Original, Egg Hunt and Dark eggs. The Special Edition has an Easter traditions booklet inside. The Sharing box, with 30 eggs, comes with colour-in posters.
Out of the 80 million Easter eggs sold in this part of the world every year, The Real Easter Egg is the only one which has a copy of the Easter story in the box, is made of Fairtrade chocolate and makes a donation to charity from sales.
The Real Easter Egg was launched in 2010 but the supermarkets turned down the idea. It was left to churches and church schools to place orders to fund The Meaningful Chocolate Company to make The Real Easter Egg.
To date, more than one million eggs have been sold with 750,000 of these sent through the post directly to churches and schools. The rest have been sold through independent retailers and supermarkets.
The success of The Real Easter Egg has meant that the production of Fairtrade chocolate has moved to the UK. Over £250,000 has been raised from sales for charitable causes.
Where to buy
The whole range can be ordered online here
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The story broke on 16th November 2016 announced as a new partnership between Cadbury and The Fairtrade Foundation. Is this a good news ‘new partnership’ or has Cadbury dropped Fairtrade and are trying to get Fairtrade credibility regardless? Also, what do other people and the media say is happening. Read on...
|Cadbury Drop Fairtrade|
Cadbury have announced that they are dropping the Fairtrade standard and from May 2017 none of their chocolate will be Fairtrade. But there is a fudge...
|New Christmas Range launched|
Our new Christmas range has launched
|Taste test at CRE|
Come along to CRE and taste our great chocolate
|The secret of cheap Easter Eggs|
You can often find cheap Easter eggs. They look like a bargain. So, as it is Fairtrade Fortnight, I thought you should know some of the facts. My advice is always check the label as it can be a shock to discover the creamy taste of your favourite chocolate brand is derived from cold fast food fat or oil used in face cream– and not natural Cocoa butter. You can read the full story below along with a video.
|Meaningful Chocolate Christmas shop opens|
For those of you who want to buy bulk stock from us we are selling them on our own online shop. We only have 400 cases so when they have gone, they have gone.
|Advent purple ‘belongs to Cadbury’ ?|
The Meaningful Chocolate Company has been forced to redesign its faith based range after it was advised that ‘Advent purple belongs to Cadbury’.
|Bishop of Aston welcomes The Real Easter Egg to UK Supermarkets|
The Bishop of Aston, Rt Rev Andrew Watson, will be at Morrisons in Small Heath, Birmingham tomorrow (Thur 22 March) promoting the Real Easter Egg. Since its launch in 2010, demand for the egg has been so high that four national supermarkets are stocking it this year.
|We've sold out|
Having distributed more than 123,000 Real Easter Eggs, The Meaningful Chocolate Company has now sold out of its mail order supply of eggs for 2012. Our friends at Traidcraft have supplies for as long as their stocks last.
|Real demand for the Easter Egg|
Supermarkets and independent retailers across the UK are being inundated with calls from customers searching for The real Easter Egg, the first and only Fairtrade egg to mention Jesus and the events of Holy Week on the box.